The Mother Earth Project, MEP, was founded in 2015 by MEP co-founder Barton Rubenstein and his family. Originally, the Rubenstein family was actively recycling at home, including metal, plastic and paper recycling, composting, and using solar energy to heat their water and assist in heating the home. Unsatisfied with their relatively very small contribution toward helping to save the environment, the family reached out to the neighborhood leadership, which soon found a consensus and began to offer a compost program for everyone in the neighborhood. The neighborhood is also a leader of sustainability and has introduced LED street lighting, which can reduce up to 90% of energy used. Feeling the momentum, the family began to engage schools to participate in a Mother Earth Project Collaboration, which asks students to consider and discuss environment/sustainability issues and create artwork or task-based projects to express their ideas.
The final piece to this important puzzle is engaging countries. Toward that goal, Rubenstein created “Mother Earth,” a five-meter high profile sculpture, which now acts as the Symbol of Sustainability, given to countries participating in the COP21 Paris Climate Conference, 2015. This sculpture, to be placed in major cities around the world, acts to recognize counties who have submitted their environment-saving actions and timelines to the UNFCCC, and incentivize other countries to join this world partnership.
Above is a video of MEP co-founder Barton Rubenstein discussing his career as a scientist and artist, and how his life is now also focused on this global environment-saving initiative.
The co-founding MEP team: Sabrina Rubenstein CMO, Shereen Rubenstein, Benjamin Rubenstein, Ari Rubenstein School Liaison, and Barton Rubenstein